No one thought that it would ever have as much power as it currently does, but SEO has truly changed and rocked the marketing world forever. It became very popular in the late 90s and early 2000s when computers started to pop up at almost every home in some form or another. The age of laptops and now tablets have changed the way consumers behave when they shop and convenience has made them more accurate in their searches and shopping. So what does this mean for your business? Well, take a look at how the major players of search engines operate now. They know the power of SEO and so have gone and done a few moves that could be seen as capturing the flag or rather, limiting the ability for those do SEO for themselves a little bit more difficult. Instead of linking in content, Google has opted to show the important information of any search right at the top of the results page. If you’re wondering what this could mean for you, here are some things to pay attention to.
Operate in results
If you search for ‘London’ in Google, you will see some news articles immediately at the top. They are picked by Google itself and not necessarily curated by what is popular reading. This means that newspapers that are writing great content may not be shown on the first page at the very top. This is just one simple example of what could be deemed as bias in search engines nowadays. Instead of being rewarded for your SEO techniques in your content and being placed highly in the search results for keywords, you’re not going to be placed as a link on the page and now as a picture and headline. This means you need to now operate in the result.
How could you do this? Well, if you’re a newspaper that would mean trying to be the first one to get an exclusive or a quote from someone important in a story. That way when the article chosen by Google appears at the top, that newspaper may only have the option of linking your article in the content if it wants to showcase or report exclusive information. Your link now appears in the top result because you have content that is not available anywhere else. It's a roundabout way but this is just one technique.
Back what you say
Business blogs aren’t just for nerds, in fact they are growing in popularity among every kind of consumer. The reason for this is more and more people want to know what goes on behind closed doors in business. The overwhelming majority of people will never have their own business and probably never know what it's like to go through the trials and tribulations of launching new products. However, you can give them insights into how you are doing in this regard on your blog. Explain reasons for why you’re doing something but also post content that goes into detail about key features and how to utilize them to the best of one’s ability.
This means, backlinking your own content. Companies that can do this will increase your rank in all major search engines. Get the SEO help at backlinking by contacting a company that can deliver the kind of results for key areas that you want. For example, if you would like to update consumers on your new smartphone product, you can give exclusives in your blog post about the key features it will have. If it will have a new kind of LCD display, you can link the keywords ‘LCD display’ or rather backlink them to a post you made on your own blog explaining what that means. Not only do you keep the consumers on your website for longer and potentially increase your conversion rate, but your rank in search engines go higher.
Supporting your own SEO challenges is done by an audit. This lets you know what is working and what isn’t. You’ll also get to see what your previous techniques and campaigns were like and compare them to your current techniques. Tracking progress and lessons learned is the aim of an audit and not just for when you need someone to point out where you’re going wrong. An audit can be done by an SEO company and sometimes for free when you sign up for their services.
SEO has changed and it's due to the major search engines. It's not farfetched to say they are showing bias in the search results for who they like and support personally. This makes it difficult but not impossible for your website to be linked into the top search results.