The internet has become the biggest marketing platform for businesses wanting to gain exposure. Here are just several ways in which you can promote your company online, helping to build a presence and generate new customers.
Create a website
Your first step to promoting your business online should be to create a website. It’s easier than ever before to create your own company site – there are free drag-and-drop website builders out there that don’t require any coding know-how. That said, you may still prefer to hire a professional website designer – this could allow you to create something more elaborate and individual to your company needs.
Invest in SEO
Once you have a website, it could be worth pouring some time and money into search engine optimisation (SEO). This is a method of improving your website’s rankings on search engines such as Google and Yahoo so that more people can find you and so that more people trust you (ranking higher can make your company seem more official). You can employ an SEO company to do this for you.
Make use of PPC ads
PPC (Pay Per Click) ads are another great way to gain exposure for your company. These are ads that lead to your company website when clicked on – you can pay for the ad to run until it is clicked a certain amount of times. There are various PPC automation tools out there that you can use to increase your chances of generating leads. There are also PPC ad companies that can design ads and help you with ad campaigns.
Advertise on social media
Social media is another effective marketing platform. By creating social media pages, it’s possible to update your followers with news on promotions and events. By promoting posts and joining local groups you can also build new customers. Facebook is the best platform for local businesses, whilst Twitter is ideal for global businesses. Instagram is great for showing off images of your work, whilst LinkedIn is great for B2B marketing. Of course, it’s possible to embrace all of these social media sites and reap the rewards of them all. Make sure that you’re posting regularly and try not to make all your content heavily promotional – many people use social media as a source of fun, so don’t be afraid to embrace memes and share other people’s content.
Encourage online reviews
Many consumers like to research the reputation of a business first so that they know that they’re going to get good service for their money. Try to encourage positive reviews on sites like Trip Advisor by asking happy customers to leave a review. You can also collect testimonials to feature on your company website to boost your reputation. When advertising products, it could even be worth looking into professional reviews by contacting blog owners that deal with product reviews.
Blogging is a great way to build credibility and exposure. You can start a blog on your company website and write informational posts related to your work such as advice for clients or other budding professionals. This will help to show people that you know what you’re talking about, plus it will create more access points to your company website. Blogging can also improve your website’s rankings by helping to keep your site constantly updated with new content. You can also write guest posts on other people sites to help increase exposure.
Vlogging involves creating YouTube videos. Many businesses are starting to use this as an extension to blogging – by creating simple informational videos on advice or news within your trade, you can further help to build credibility and exposure. It’s worth investing in a good quality microphone and camera so that your videos have a professional feel to them. You can even try creating video adverts using a professional video production company.
Start email marketing
You can also use email as a form of marketing. This is a great way to keep existing customers in the loop and encourage them to return – if you already have their email address, you can use this to send them updates such as company news and exclusive discounts (many people join company mailing lists for the promotions). It’s important that you only add people to your mailing list with their consent. By coming up with clever email headers you can entice more people to open your emails and generate more leads.