One of the most crucial components of working as a freelancer is your website. In the modern world, websites are often the be-all and end-all for freelancers; they’re your portfolio, your method of securing clients, and can act as a suitable host for payment processing. As a result, all freelancers need to invest a considerable amount of time and thought in ensuring they get their website right.
Unfortunately, “getting a website right” is often easier said than done, as there is a huge amount of subjectivity into what constitutes a site getting it right and getting it wrong. It’s therefore useful to sometimes strip back to basics, pushing the complex discussions to one side, and focus on the core essentials every freelancer’s website requires. So, without further ado, let’s do just that:
#1 Professional help
A poorly designed website can be genuinely harmful to your ability to work as a freelancer so, unless you’re a freelance web designer yourself, opt for a professional service from the likes of JLE Web Design to design and - if necessary - manage your site. Furthermore, if possible, opt for an agency that specializes in your niche. Dedicated agencies tend to know what works within a specific sector, so they are likely to be able to produce the best results.
#2 Fast loading times
It’s often tempting to see web design as just that - a design, an aesthetic process that focuses entirely on how the site looks rather than how it operates. However, performance is vital when it comes to converting potential customers into actual, and repeat, customers. If you’re working with a professional agency to set up your site, they will know how to ensure that the load times are as fast as possible, but this is something you’ll also want to continually monitor for yourself when the site is up and running. A slow loading site, unfortunately, tends to mean a lost customer, so run speed tests frequently to ensure all is as it should be.
#3 Content that reflects you as a freelancer
Many freelance websites use a content style that is often, and somewhat pejoratively, described as “boilerplate”. This term means a very basic, straightforward, and - frankly - dull style; sure, it’s functional, but it lacks all personality and character. Unless your services are based in a very serious industry, it’s preferable to use a content style that is lighter, more relaxed, and more suited to a modern marketplace that delights in eschewing established norms and embraces a more character-driven approach.
Even if you’re just outlining your services on your site, there are ways and means to write with personality without losing the core information you’re seeking to impart.
A freelancer’s site is arguably the most fundamental factor in determining their ability to secure the clients they need to sustain their business. By ensuring your site focuses on achieving the three essentials as detailed above, you can be confident that your freelance career is set for success.