How to Save Time and Money on Your Online Marketing

If you are running a business from home, you might already be overwhelmed by the tasks ahead. You need to find your customers, create your advertising, and get your books in order every month. The good news is that the cloud technology is now offering life saving tools that will help you make more sense of your marketing and monitor your results, so you can stop shooting in the dark. Below you will find a few tools that will help you automate your online promotions and get more results.

Email Software

Keeping in touch with all your leads and your current customers can be time consuming. Make sure that you are able to automate your business communication, so you have more time to construct the messages and the promotional materials. There are plenty of autoresponders and mailers you can take advantage of. Check out the email newsletter software from Postman that will save you a lot of time and deliver the right message to the right people.

Squeeze Pages

If you don’t want to manually generate leads in your business and follow up every inquiry, you might want to create squeeze pages. The main purpose of these website pages is to get people to sign up for an offer and get a discount or free information in exchange for their email address and name. If you get them to agree to receive marketing materials from you it will be easier for you to turn them into customers.

Social Media Scheduling

In case you are like the majority of small business owners trying to save money, you might be wasting precious productive hours trying to market your services on social media. The good news is that once you have figured out what your audience is interested in, you can create posts up to a month ahead and schedule your content. This way, you will not be distracted by your friends’ posts and other business owners’ marketing and can focus on your strategy instead.

Market Research Tools

If you would like to make working from home work for you, it is important that you spend your research time effectively. Market research is not difficult when you know which online tools to use. There are some free survey services that allow you to get feedback from your potential and your current customers, and measure the strength of the market. You can also take advantage of government publications and statistics.

Online Design Software

One of the main challenges of small business owners is that they don’t have the budget allocated to create branded materials available for larger companies. The good news is that you can now create branded social media posts and even leaflets using online design software. This will allow you to make all your brand messages consistent and easy to recognize.

Running a small business can be challenging. Check out the above online marketing tools to make your job easier and improve the efficiency of your promotions on a budget.