Many moms choose to stay at home and build an independent career that lets them manage their family life. Indeed, with limited maternity leave options, more and more women choose to quit their office job to create a home-based business that meets their needs as a mother. Flexibility, availability and quality time with the children, these are the advantages of working from home. If you’re lucky, your employer might be open to the possibilities of remote work. However, the truth is that it’s easier for moms to freelance and earn money using their skills than to find remote employment that respects their family requirements.
As a result, many are faced with a difficult choice, namely, whether they should embrace new business skills to manage their freelancing career or whether they should entrust specific tasks to experts on the field. As each approach has its advantages and inconveniences, the real question is how are you going to manage your time around your side-hustle business?
Those who tackle all the challenges
There are two types of home-based freelancers. Firstly, you’ll find more and more stay-at-home moms who prefer to be completely independent in their choice of career. Therefore, they embrace new skills to manage their business better. Indeed, regardless of your expertise, you need to learn essential skills to maintain your business afloat. Technical skills are crucial to managing your digital presence. With a variety of online platforms to build your website, you need to learn some HTML basics to present a professional-looking portfolio that you can manage as you go. You also need to add bookkeeping to your curriculum, as you’ll need to manage invoicing, payments, and income taxes for your business. For a lot of freelancers, the idea is to save money and develop your entrepreneurship mindset, ensuring that you can recognise valuable deals and decisions rapidly.
Those who prefer to rely on experts
On the other end of the scale, there are the mothers who prefer to trust professionals with everything from managed IT services to accounting. While they don’t develop new business skills, they have the reassurance that their business processes are left to the best-suited experts. Consequently, they are less likely to waste time fixing processes and systems, and can focus their energy on the actual job. With the guarantee of sophisticated solutions for each business process, they ensure that their time is only dedicated to income-generated activities, aka work for their clients.
What’s the best solution?
Ultimately, a stay-at-home entrepreneur needs to achieve the right balance of business knowledge versus specialist skills. While it’s fair to say that you can’t run a one-person business effectively by doing everything yourself, you also need to accept that you probably can’t outsource every business-related activity without consideration. The ideal solution lies somewhere in between the DIY and the DI-no approaches. A successful home-based business requires knowledge of the latest trends that are relevant to your side-hustle, including tech-savvy skills and tax regulations.
You don’t need to able to do everything, but you should at least be aware of what needs doing and why.
From a hands-on business structure to an outsourced strategy, you need to find what works best for you. The bottom line is that your business needs your expert skills to attract clients. Business-specific processes can be more effectively managed through knowledgeable experts.