How to Promote your Small Business on a Budget

A lot of people think that marketing on a budget is impossible. You may feel as though you have to spend way more on marketing when compared to your competition but this is not the case at all. In fact, it is more than possible for you to get your business name out there without having to worry about money and a lot of marketing techniques are free nowadays too.

Raise your community profile

The first thing that you need to do is raise your community profile. You can do this by getting involved in as many local events as you can. This could include sponsoring a charity run or you could even print your name out on some t-shirts. When you do this, everyone will instantly be notified about your presence and you may even find that your family and friends get involved too. Click here to find out how easy it is for you to get the merchandise you need.

Local visibility

A lot of people think that newspapers are outdated. This may be the case to some extent but it is still more than possible for you to increase your visibility by utilising them. You may also want to look into online directories and brochures as well. Start by concentrating on your local area first, and then expand. This will give you a good foundation to work with and it will also make it much easier for you to measure your results.

Share your knowledge

The internet has a wealth of knowledge to offer, and people are always looking for it. If you are able to contribute your own knowledge then this can really help you out, not to mention that it will also help you to establish yourself as an influencer. Try and give a free workshop to teach other people what you do, take part in forum discussions or even give advice. You can even write articles for websites and local publications, as this will really help you to build your popularity.

Maximise your word of mouth

Don’t be shy to try and ask your customers for any referrals. A lot of people are always more than happy to spread the word about the work that you have done, but they usually won’t think to do it unless you ask them. You may also want to give them a discount for every person they recommend as well, as this can really help you to keep them loyal to your service.


Giveaways are another fantastic way for you to try and build up your image. Try and give away free samples or even products. This can entice new people to come and see what else you have to offer, not to mention that it can also help you to get a good amount of market attention. You do however need to be careful about how much you give away. If you give away too much then your customers won’t feel the need to buy from you, so this is a very important concept that you need to understand.