Today, the digital demands of your business are much greater than they ever have been - even if you’re in a more traditional industry that doesn’t appear on the face of things to be particularly “digital”, today, it’s important you not only have a website but have a decent website and are active on social media in order to connect and capture client leads.
The digital demands put on business owners today can feel very overwhelming, particularly if you’re not used to the world of digital media and web technology, yet even to a native millennial, nowadays we are so connected to our devices that we are often living in reaction to dings and notifications akin to Pavlov’s dogs where that beep or vibration stimulates us to jump into action and respond to whatever has come our way.
In this sense, it can be hard to have the downtime required from business, as it feels like we are always on the go, 24/7, and this can be quite damaging to your health. That said, the beauty of digital technology is that it allows us to automate processes that would have once took ages to facilitate.
For instance, today, in a few simple clicks you can send out thousands of messages to people that are delivered instantly, at close to zero cost - versus, the time spent writing or printing letter… going to the post office, paying for an envelope and a stamp, then waiting as the letters were delivered.
Indeed, digital technology has speeded up so many processes that we take for granted today. The idea that you are now able to communicate, via video, to billions of people that are searching for a solution to a problem that you can help solve presents an incredible opportunity, but, it can feel overwhelming.
In this article we’re going to look at a few of the most fundamental components of the digital demands placed on your business today.
In reality, however, you might want to contact Melbourne Media Consulting and visit their website to find out more information about how they can help you manage the digital demands of your business, because sometimes the idea of doing everything yourself just doesn’t make business sense.
Today, it’s not about whether you have a website or not, it’s about how good your website is - though “good” is a subjective term. Therefore, the key metric to look at is how well your website converts browsers into buyers, which comes down to a multifaceted recipe combining aesthetic design with content architecture and back end technology to facilitate loading speed, for instance.
2. Social Media
It’s important your business is on social media, at least Facebook and Twitter, as both of these channels are popular ways of communicating and interacting with businesses. Having a YouTube channel and Instagram account can be very helpful in terms of building brand engagement and trust.
Many people today prefer to purchase things online so it’s imperative you have some form of e-commerce functionality. This could be as simple as a PayPal account if you are a consultant or a Shopify store if you are selling products.
In summary, digital technology can help business owners be much more efficient and profitable, yet, it can also feel overwhelming to many - and as such, it can pay to call in the professionals to advise you on your best individual strategy.