Communication is the invisible thread that keeps your business together. However, the digital generation is struggling to understand the most basic rules of conveying a message and sharing information. Indeed, at an age when a click is all it takes to engage with an individual, it can be difficult to maneuver your way through any form of exchange that requires engagement, attention and a thoughtful process. Millennials and younger generations, while they need to stay in touch just as much as older generations, often fail to master the subtleties of addressing an audience. As a result, great leaders are unfortunately dying out, unless we can teach the young workforce how to make the most of their communication skills and duties.
It brings people together
First of all, communication is not just a nice thing to have in the business world. It is a crucial factor of success that brings people together. However, when it is used incorrectly, the very process of communication can also set people apart. Consequently, the first rule of communication is to understand the cultural background of your audience. When the sender and the receiver don’t share a common ground – culturally, demographically, historically, etc. – the message is not only lost but can also lead to misinterpretation, conflicts and significant losses.
Are you a competent communicator?
An able communicator is someone who is aware of the differences within the audience, and between the audience and themselves, and who can navigate the troubled waters of speech to get their message across. Your choice of words, your tone, and your behavior are part of the message you share. Consequently, a talented communicator is not only someone who is able to convey information, but it’s also someone who can establish at the same time a healthy relationship with the interlocutor. Being perceived as rude is the last thing you want for your communication strategy!
Let your website do the talking
Not all communication happens in a face-to-face environment. It’s fair to say that younger generations have made a solid point of introducing digital communication strategies. The question you need to ask yourself is whether you’ve mastered it too. Indeed, without a professional digital marketing agency to lead the way, you might be tempted to rely on standard web templates and functions – which are available on web design platforms with and Wordpress or Wix for instance. Your website needs to act as a self-sufficient communication stage that can tackle queries from your audience. A confusing, ineffective, or flawed design prevents users from reaching your core message.
Keep your message consistent or die
Big brands such as Nike or Apple have maintained a sense of consistency over several decades of business. You can compare their message and branding visuals throughout the years without noticing major differences. This consistency is precisely what shows their audience that they understand their brand mission, and set up a reliable identity. The reason why you trust these brands is that they’ve not diverted from their speech. A communicator who changes their message too often will put off the audience.
Whether you’re running your own business, managing a team or considering promoting your career, communication is a soft skill that you need to put on your CV. You can’t succeed if you can’t exchange with others.