Blogging can be incredibly fruitful. So much so, it’s something that so many people want to do for a job in today’s digital world. Whereas in the beginning, it was a pastime. Something that people did out of passion. However, these days - you’re going to find that blogging can be an incredibly serious and successful career choice. But, if that’s the case, you need to make sure that you are focused on what you need to do to make this happen. Because if you’re going to launch a career with your blog, you need to be tight on the financials. As with any career, you need to make money. And, as with any business, you need to be able to make money. Yet, when you’re completely brand new to something like this, you may have no idea on what you can do to make this work. So that’s what we’re going to talk about.
With a blog, you get to work from home. And essentially, you have all of the time in the world to make this work. But it can be tough. Because you may not always know what steps to take even if you are all fired up and ready to fight for that success. However, when you know what to do, and you’re ready to take those steps, you’ll be able to run towards that financial success quite swiftly. So let’s take a look at those ten steps that you can take here.
1. Create A Business Plan
First of all, you absolutely need to make sure that you have a business plan in place. It’s easy to think that you just need to start blogging. And you do. But you also need to have direction. You need to know what you’re planning on achieving, and how exactly you make it all happen. So find yourself a business plan template and get it all down. Start to think about how this is all going to work, so that you can start to make financial waves with what you’re doing.
2. Know Your Value
But then also, you need to know what makes you different. So what’s your USP? What is it that makes you stand out? Why will readers come to you and why will people pay you, other than anyone else? When you know your value, you’ll be able to harness that for financial success.
3. Know Your Audience
Then from here, you also need to get to know your audience. So spend a lot of time researching your ideal customer. And yes, you do need to see your readers as your customers. And, perhaps different brands and companies that might advertise with you too. Come up with a customer profile that you can then stick to, so that you can market to them more.
4. Engage Your Audience
And then you need to engage your audience and get them really interested in what you’re doing and the content that you have. This is to serve them and give them value BEFORE you ask them for money. And also, so that you can grow your tribe, get the stats there, and then be able to take money from companies in order to harness your audience.
5. Hire Experts
Now, it’s important for you to realise that you just cannot tackle this and run the blog on your own. Not at all. If you are struggling and trying to get everything done yourself, then you might find that it’s really tough for you to grow. Because you’re limiting yourself. But when you’re getting expert advice and you’re working with experts in their field, from marketers to designers to IT specialists, they can handle that for you, and you’re then able to put your time and energy into growth.
6. Get Ahead Financially
From here, you’re going to want to think about how you get ahead of the game when it comes to your financials. And it's always best to track them. You’ll want to make sure that you’re managing your blogging money way, you may even want to procure corporate tax accountants to help you here. You just need to make sure that your financials are set up like a business, so that you’re able to really push both revenue and profits here.
7. Know Your Money Makers
You then also need to know the best ways to make money. And sure, you have advertising and affiliate marketing and then also products for your audience to buy too. But you need to be aware of what’s going to work out for you best, and what your audience will be willing to buy from you too.
8. Set Goals
Next up, to support your business plan, you absolutely need to have goals here. So first of all, you’re going to want to have that big overarching goal that’s usually the reason that you’re blogging in the first place. And kind of what you want to achieve with it. But then, there are the additional goals that you might have, the different blog goals that you have in place to go through as you’re growing, and so that you’re able to work on achieving the different dreams you might have.
9. Get Passive
From here, something that could be huge for you, is for you to be able to get passive here. Because sure, some of the things that you’re doing to make money will require your time and money. But there are passive income ideas that help you to generate income when you’re not doing anything at all. So this could be a big ticket for money making here.
10. Get Bigger
But then also, you’re going to want to make sure that you’re always thinking on a bigger scale. Because when you hit one milestone, you’re going to want to think about what’s next. Where you go from here. What you’re going to do to really make waves with your blog. Maybe you want to launch a secondary brand? Or sell the business? Or even create another huge plan here. Just make sure that you know what it is, what the ultimate goal is, and that you’re moving that way.