4 Uses for Digital Signage

Digital signage is becoming increasingly used by companies all over the world. It has had a groundbreaking impact on the world of advertising. However, this is not the only reason behind its utilisation. From displaying important information to showing menus for restaurants; the use is varied. This blog post will delve a little bit deeper by providing a variety of examples relating to the different uses of digital signage. This showcases how electronic displays can be used for virtually all domains of modern day life.

Advertising

There is only one place to begin and this is of course with advertising through digital signage. This is the main reason why people hire a sign company. There is no better way to market your company, entice people with special deals and so on and so forth. People are going to be instantly engaged by the use of vivid colours and the digital aspect of it all – the changing pictures and alike. This is much more effective than traditional methods of advertising that’s for sure. One of the main reasons why is because it is not ‘in your face’ or intrusive as print, radio and television advertising is often deemed to be.

Menu displays

Restaurants, bars, cafes and alike all use digital signage. Digital signage is extremely beneficial on this front because users have the capacity to update what is shown with a mere click. If your business has a different menu for breakfast, lunch, and dinner then you can easily modify this whenever needed. In addition to this, you can also change the menu from day to day if you have daily specials on. Those who use the traditional blackboard tend to forget to update it and, therefore, this can end up reflecting negatively on your business.

Portfolio

Digital signage offers a fantastic way of showcasing your work. This is ideal for any type of company in the creative field, from architects to graphic designers. You can have digital signage displayed around your company so that anybody who walks in can easily view examples of your work. Alternatively, you can also have monitors set up in different meeting rooms. Therefore, whenever you have a meeting you can set up a new slideshow to suit the potential client and you can wow them with your innovative method of showing your work.

Health clinics

Digital signage is being increasingly used in health clinics – from GUM clinics to your standard doctor’s practice. You will also find electronic displays in dentist offices and alike. There are various uses for digital signage in relation to health clinics. Some clinics utilise them in order to call up patients by displaying the patient's name and the room they need to go to whenever the doctor or nurse is ready to see them. Others use it in order to showcase health facts and information. You can even use it for demonstration videos as well.

Hopefully, these four examples will have aptly showcased how digital signage can be used for a whole host of different reasons in the current day and age. It is definitely a medium which is booming at the moment, and it is not hard to see why!