The Different Kinds of Business Expansion

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You know you are doing well in business if you find that you have a lot of opportunity for it to grow and expand. When your business is in the right position to expand, it generally means that things are going pretty well, so if this is the case for your business you might want to make the most of it. You do that simply by ensuring that you actually do expand it, which is something that you can do in any number of ways. In this article, we are going to take a look at some of the different kinds of business expansion which you might find work for your business. As long as you are considering some of these, or even just going for one of them, you should find that you are able to expand your business in such a way that it grows healthily. Let’s take a look at what kinds of expansion are particularly popular.


Sometimes the business grows so big in terms of its operational capacity that you need to completely relocate the business.  That can mean that you actually need to put things on hold for a while, and as it turns out there is plenty that you need to consider if you are going to relocate your business in the near future. First of all, you need to make sure that you are going to be able to do so at a good time for the business. If you can move offices overnight or in a weekend, that’s great - but more often than not, you will find it is essential to put some time aside for your office relocation, even if that is only an extra day or two. You must therefore try to ensure that your business is actually going to be capable of this and survive such a move.

It will also be necessary to make sure that you are going to do whatever you can to make the move go as smoothly as possible. There are a thousand tiny considerations here, everything from the right truck hire  to how to actually transport the machinery and so on. Many companies use their staff to help do this, by paying them to come in over the weekend and move things around. Whether or not this is wise for you depends on your business and your employees, but it might be worth considering at least.

A good relocation will also mean that you have put a lot of thought and research into where you are going to relocate to. The location of the new offices  is going to be hugely important, as it has an impact on not just your employees, but your clients and customers, and you yourself. You must ensure that you are choosing the right offices for your business. So long as you get all this right and under your control, this can be a particularly effective kind of expansion for any business, so it is something to consider if the time happens to arise for it.


One of the most exciting times in a business is when it becomes clear that you might even be able to expand the venture overseas.  However, this is also likely to be one of the most worrying, as you might find that it is particularly challenging to make sure that you get all the different elements involved in it right. To begin with, you do need to make sure - as with any other kind of expansion - that your business is going to be ready for it, and in the case of overseas expansion that is more important than usual. Why? Simply, because if it goes wrong here, it is much less likely that the business will recover than with other, less ambitious kinds of expansion.

But how do you know when your business is ready to expand into other nations?   As a rule, you need to make sure that your business has a strong base in its home country, strong enough that it will not be unduly disrupted if your business is to fail in its new venture abroad. This is a tough thing to test, but you can tell that your business is strong enough if you find that growth is not slowing down, and hasn’t for many months, ideally a year or more. If that is the case, it might be a good time to think about expanding overseas - but you should make sure that you are going to get that process right, too.

When you come to trying to expand your business overseas, you need to make sure that you think about the differences in culture between the countries.  That is actually pretty straightforward, and in general it’s a case of simply making sure you have carried out your research first. You should also consider finding a representative for your company who is native to the country you are expanding into, as this can help to bridge any cultural gaps. But learning about the culture is to be essential if you are to be able to work well within it as a business. This helps to avoid any social faux pas, and means you can begin to plan for your marketing much more effectively as well. Clearly, this is going to help things along quite a lot.

Then, when you do expand, you are much more likely to succeed, and you will find that you can make the most of it as well. Done right, this can be the most exciting and profitable kind of expansion there is, so it is worth trying to master it.

Product Growth

Sometimes an expansion can be just as profound as that, but can look smaller or simpler on the ground. A good example of that is when you are in a position to expand how many products you sell, or how many services you provide. This is something that all kinds of businesses do all the time, and many aim for it in some way or another, but it too has a surprising number of challenges which you will need to face up to if you want to succeed. As we will see, expanding a business by product is hugely effective when done right, but it’s hard to get it quite right.

If you are about to try and grow your business this way, you should think about what kinds of products are likely to actually succeed. Fortunately, carrying out the market research here is generally easier and quicker than doing so with a brand new company, for the obvious and helpful reason that you already have a number of customers to survey. Because they are already customers of yours, you can be sure that they are more likely to show interest in your new products, and they are absolutely the first people to market to  as well. As you can see, this is already a fairly comfortable way to expand your business, so it is really something that you might want to consider for a smaller kind of expansion.

In terms of using this data, you can then decide on what it is that your customers would be likely to enjoy, and you can then set out to develop those products in question. Alternatively, if you have already developed the new products, you can at least have a strong sense of how to successfully market them, so that alone is going to make a considerable difference to how likely you are to succeed. In either case, you will find that this is easier than you might have hoped, so it is definitely something to think about. As far as expansion types go, this is one which is relatively likely to succeed and work out for the best for your business, and it’s a great option for relatively young businesses which nonetheless have some kind of a following.

Employee Recruitment

The last key of expansion we will discuss is when you are in need of more and more employees. Generally, this is a sure sign that things are growing smoothly in your business, and that there is a lot of interest from customers all the time. The good news is that this interest also means you are likely to have a lot of interest from potential employees, so you will probably find that it is not too hard to get new people in. However, this might be a good time to try and see if you want or need to change your recruitment process, as it could be that it needs a little updating in order to fit in with the new numbers of recruits.

As long as you do that, and as long as you continue to only hire those you feel really do suit your business, you should find that you are able to recruit a new team which will enable your business to move forward effectively. That is a great joy, and something which is well worth trying to bring about.