Leveraging Powerful Tools for an Easier Life

Today, we are so busy, particularly with regard to our digital lives when it comes to managing our business that there simply aren’t enough hours in the day to get through everything we need to. 

It’s therefore imperative we start to leverage powerful tools, to automate certain processes, making for an easier and less overwhelmed life.  In an ideal world, perhaps you would hire a virtual assistant to outsource some of your tasks to, yet this often comes at a price many solopreneurs can’t afford (at least not at first).

The next best thing, therefore, is to start using automated tools in order to lighten your load, thus freeing up your time to focus on the more important things in life, and business.

Today, there are automated tools for almost everything - from apps that automatically schedule your social media posts to the more research focused WordTree keyword tool.

Indeed, there seems to be an app for everything, nowadays, and whilst this can be a huge positive - sometimes it can lead to a state of overwhelm as we feel like we need everything.

Therefore, this article focuses on three aspects that you, as a business owner, might want to think about in terms of leveraging tools to automate your efforts.


The key point with automation is that it frees your time up so you can work ‘on’ the business as a leader, rather than ‘in’ the business, as a reactive employee - trapped doing busy work such as responding to emails.  In this sense, ensuring you have an automated email system in place (such as that offered by MailChimp) will free up a lot of your time so you can focus on what really counts.


Managing social media can be extremely time consuming, particularly if you are having to personally respond to each comment, in order to keep the conversation alive and engaging, and so many business owners find themselves so swamped with social media duties they have little time or energy to actually run the business.

There are several free apps such as hootsuite and buffer  that can help automate your social media scheduling, which is particularly handy if you have an internal audience - as it allows you to send multiple messages at different times, depending on the optimum time for the user in each timezone.


In the realm of digital business, of the most important and powerful strategies to generate leads is that of affiliate marketing.  This is where an affiliate promotes your product, service, or content, on their website or perhaps in an email - in exchange for a commission on each purchase that came as a direct result of their referral.

This model has been in operation for centuries, yet in the online world, it can feel a little more complex due to the technology powering the process.  This is why you need to manage your affiliates via a decent SAS provider such as affiliate manager.

This way, you can rely on their technology and tracking to ensure fair compensation and management of all affiliates - which is a win/win as most affiliates would prefer this to be outsourced to a reputable third party.