Whether you blog for business or fun, whether you’re a lifestyle guru or sell systems and tanks for oily water separation, it’s fair to say everyone blogs, but why and how can you make your blog stand out and avoid feeling that you’re talking to nobody.
If you harness the power of blogs well not only will you set yourself up as the voice of authority but you’ll also stand a good chance of getting picked up on Google searches thanks to the smart use of Search Engine Optimisation (SEO).
We look at five tips and tricks to get your blog SEO ready.
1. Be great from the start
Your blog subject title is the gateway for your reader and acts as the main draw for your readership but it does more that just attract attention. Even that first line can be a great way of getting your keywords up there and attracting attention in a Google search. The key with using keywords is to make them sound natural and part of the flow, anything that looks like you’re deliberately going for rankings is going to look clunky and unattractive.
2. Go long
One of the great challenges of blog writing is writing to length but if you want to have multiple opportunities at getting keywords into your text then the longer the better. Business experts state that Google is smart enough to know a real blog from simply a wall of text so think the longer the better.
3. Think images
Your blog isn’t just about what you write; it should have a visual element too. This serves to attract the reader’s attention, break up text and keep people engaged but it also helps in your SEO as well when pictures are described using keywords in the alt text function.
Choose high quality pictures and video and always acknowledge the source where you can. There are many free image sites offering high quality photos so choose images carefully.
4. Make your writing the best
Better than the competition, more engaging, more authoritative and above all perfectly spelled and grammatically correct. Always have someone read through your work for you or at the very least have it run through a grammar and spell checker as an added precaution.
Think links. This is an element you’ll want to consider carefully but including links to well-established sites can help establish a connection to quality when it comes to Google searches. If you’re very lucky you might even get a reciprocal link back, which again is going to boost your chances of being picked up higher up the Google pages rather than languishing towards the bottom.
If you’ve never considered a blog before then now is the time to get started and start maximising your search engine chances. Choose subjects you’re passionate about and let your industry knowledge help make you a voice to be listened to. Get blogging and see where skilfully placed SEO words can get you.