It’s no secret that health, wellness, and self care, seem to be the buzz words of the moment. However, they’re not going anywhere, anytime soon; people are beginning to understand the benefits of focusing on their well being more and more. Stressful, hectic, and busy lives often lead people towards some form of help, or a place where they can gain some advice and inspiration, on how to better their lifestyle, and health seems to be the focus. With T.V shows, bloggers, and countless YouTube videos, leaning towards helping your wellbeing; there’s room for a place where customers gain invest in items that are going to help them feel great.
Consumers want more than a prescription from the doctors. So, if you’re thinking about setting-up shop as a wellbeing expert, who can provide a little help to better someone’s lifestyle; there’s no better time. The following are some ideas for entrepreneurs who are ready to create a healthy and healing environment in a retail space.
Sell What You Believe In
Whether your mornings have improved since you’ve been drinking matcha lattes, or evening primrose oil has benefitted you during your time of the month; share it with your customers. People are fed-up with fads and half-truths regarding their ingredients, supplements, and products, so if you have the knowledge, has road-tested something or truly trust something; it’s time to provide more in your store. Perhaps it’s time to look into a supplement manufacturer so that you can create a specific or bespoke range of items that you feel would be of benefit to others.
Try to add variety into the mix because, you’ll need to remember that every customer will be different and have varying needs. Don’t just stick to consumable; books and magazines are an excellent way to introduce many to looking at things a bit differently, and trying something fresh. Perhaps scented candles could lead your customers towards loving the benefits of particular essential oils; your possibilities really are endless, so make sure you edit and curate them carefully.
Think About Comfort, Over Clinical
You’re not a qualified medical practitioner, so why would you create a clinical environment? Your customers will not want to feel like they are walking around a pharmacy or medical environment (that’s what they head to the doctors for). They’ll be visiting you because they’re thinking about better wellbeing, and boosting their everyday mood. Therefore, you’ll want your store to be welcoming, warm, and not intimidating. You’ll need to strike a balance so that you can be informative without becoming overwhelming; be someone and somewhere where people are happy to ask questions and they’re comfortable with the response. The more you build up trust with each visitor, the more they’ll keep returning.
Build upon the community aspect; invite local businesses, that are based around health and wellbeing, to advertise in your store. If people find out about a yoga group, or reiki session through your healthy hub, they’re likely to spread the word, and you’ll have more visitors before you know it.