Depending on the kind of work you are doing, you may be looking to get involved in the digital marketing world to expand your business or blog. Getting your name out there, regardless of what you are working on, is a good thing to do. Building recognition in your website, creating links with readers or customers and utilizing the various methods of marketing will be beneficial to you in the long term. So with that in mind, we are going to take a look at two ways you can use digital marketing to help your growth.
Search Engine Optimization (SEO)
We are going to start by taking a look at search engine optimization (SEO). For those of you who are currently unaware, this term relates to the process of making your website visible on the internet, in specific relation to search engines. In effect, what this means is your results in attempts to approve your SEO will be measured by how highly who rank in organic search results - otherwise known as unpaid results. This is important because 90% of users don’t look beyond the first page for the searches, so you want to feature high in searches related to you.
The ways you do that are by engaging with the various SEO methods such as keywords, high-quality content and backlinking to improve your site’s reputation and suitability. You can employ help from the likes of Your Marketing People SEO to get you started on this process. You will need to have a good understanding of the sort of terms people use in order to search for the products, services, or topics your website has. A keyword planner tool, usually available for free from people like Google, will be able to assist you with this.
In addition to your SEO, you should be looking at making your website familiar to social media users. It can seem like everyone these days is on a social media website of some kind, and that is because they mostly are. In fact, as someone looking to drive traffic to a website, whatever the purpose, you have a captive audience who you can talk to directly.
One of the most important things to consider when starting a social media campaign is to use the networks that are most likely to reap rewards for you. Because there are so many different types of social media channels, you need to do the research to identify the ones that your target audience are actively using the most and what the social media website does for you. If, for example, you have no experience of making video content then you shouldn’t be aiming for YouTube. Twitter or Facebook might be best for you to speak to your audience and gauge their reaction to your services.
The best thing about social media is that you can jump in and out of conversations. So look for trends that relate to your website content and engage with them. You will quickly find that you are conversing with like-minded users who you can direct to your website.