As a small business, it can be tough to know what’s worth your time and what isn’t - after all, you’re not a multinational corporation, so you don’t want to waste resources on things that won’t really benefit you. That being said, a business website is something that you will always need, no matter how small your business is. A website is your 24/7 storefront, and is absolutely essential whatever you are trying to sell or promote. The following is just a little advice for small businesses who want to ensure they are getting the best results from their website:
Take your website seriously. It’s just as important as a big business website. It should have easy navigation, a simple check out process, and useful information that can easily be found. You should focus on keyword research to ensure you’re getting organic results from the search engines. Oh, and don’t try to design it yourself. Unless you’re an expert, you’ll likely make mistakes that are tough to rectify. Invest!
Get The Look Right
We already mentioned that getting somebody on board to design your site is a good idea. Of course, this is because of your back end and front end logistics, to ensure everything is in place for your site to show up in Google and other search engines (Google doesn’t tolerate low quality sites). However, they will also design a better looking site for you, leaving plenty of white space and ensuring it matches your brand.
Yes, this is important even if your business is only small. Most people search for things using mobile devices, and you want to be there when they are looking for what you offer! You can get more proof of this below.
credit to Top Shelf Media