Ever wanted to set up a networking event for influencers and businesses in your industry? It’s arguably one of the best ways to grow your business network and it’s actually a lot easier than most people think. To help you out, we’ve prepared a list of things to consider when planning a corporate event for your company.
1. Start planning early
The earlier you plan your event, the easier it will be to line up dates and hire the best venues and services. Start thinking about the location, the message you want to show to your guests and also start ringing up services to get quotes on prices.
2. Decide what the focus will be
Want to reveal something big to the industry? Or do you just want a get-together with all the industry influencers so you have an excuse to meet and network? Every corporate event has a purpose so make sure you decide beforehand so you can use it as a way to help you make decisions.
3. Put a team together
Events are no joke to plan especially if they’ll involve dozens or even hundreds of people, so always put together a team to help you out.
4. Set the date well in advance
Set the date at least 6 months in advance so that everyone has time to plan ahead. This will give you all the time you need to plan the event and ensures that people can clear their schedules since it won’t be a last-minute meeting.
5. Set a budget and stick to it
You’re going to be using company money to plan for a corporate event, so make sure you have a budget and stick to it. Speak to your finance department to get a good idea of how much you can spend on the event.
6. Find a suitable location
Each corporate event venue is different and offers varying levels of amenities. Make sure you pick something that is relevant to your message and offers your guests what they need.
7. Don’t forget catering options
Even if the event is only going to last for an hour or two, it’s essential that you don’t forget catering options so you can feed your guests. Cuisine mixes are always a good hit because it offers a diverse range of food for everyone to sample.
8. Include some entertainment
Not every guest needs to be entertained, but it can help them settle into your event especially if they’ll be there for the long haul.
9. Think about what to leave your guests with
Will it be shirts, branded equipment and merchandise, samples or just business cards? If possible, allow your guests to leave with something interesting or useful to their life or work.
10. Plan follow-ups
The way you follow-up with attendees should be decided beforehand. For example, if you plan to email back each guest, then it may help to categorize them as you meet them to make it easier to send different emails.