Marketing is one of those things that can prove extremely difficult, but it can make or break your company. If you’re not marketing yourself well, then people are going to look elsewhere for what they want, and it’s unlikely that you’re going to pull in any new clients. If you can smash this, then you’ll find that your business is more successful, new people are interested in what you’re doing, and existing customers stick around with your business.
We’ve put together 5 marketing tips for those who want to get it right.
1. Make it interesting
Potential customers may only be on your website (or elsewhere) for a few seconds, reading over the key information. If you can produce interesting content that grips the reader from the get go, then you’ll find that your marketing works a whole lot better. If you’re regurgitating boring information and you haven’t worked to make it as appealing as possible, then you’re going to miss out!
2. Vary your marketing strategies
Whilst Facebook and Google are great platforms for marketing, you need to spread your wings a little here. Whether you opt for a 10x20 trade show booth display and head to some events, or you decide to sponsor a local sports team in your area, try to shake up the way that your marketing works. You’ll extend your reach to a multitude of people, and your business will grow as a result.
3. Work out your audience
As the owner of a business, you need to know exactly who your target audience is. Whether you work this out through Facebook A/B testing or you speak to clients themselves, be sure that you’re spending your time using the right marketing strategies, for the right people. This will save you a lot of time and money on your advertisements, and lead to greater success in this area.
4. Reward loyalty
The best marketing strategy is to keep people coming back, and give them a reason to talk to others about your company. Perhaps you offer returning customers a 10% discount on their next purchase, or you have a scheme that gives them the motivation to keep coming back. It doesn’t have to be a huge thing, but showing that you’re thinking about returning customers will certainly help.
5. Think outside the box
Marketing is different for every company, and the likelihood is that you know exactly what your clients will be interested in. Even if this breaks the conventions of standard advertising, don’t be afraid to take a few (educated) risks. If your clients will appreciate light-hearted humour and simple language then run with this. Marketing is about reaching the right people, by knowing what makes them tick.
So, if you want to ensure that your marketing works every time, then try out some of these things. Sure, it can seem like it’s hard to navigate, but once you know what you’re doing you’ll have people coming to your business time and time again.