If you are looking to start a business, a coffee shop is quite a lucrative business. It's worth exploring the options available to you as a business owner because of their popularity. A coffee shop is lucrative not only for busy students and workers to get a hot or cold beverage before work or school, but it can be a place for people to hang out and socialize, or simply lounge and enjoy a nice cup of coffee. However, as with all lucrative businesses, there’s a lot of competition out there. So, in order to keep up with the rest of the market, you’ll need to consistently promote your coffee shop. Let’s take a look at a few simple yet effective ways for you to market your business:
Quality Product, Quality Service, Quality Place
By focusing on delivering high-quality product and service, then pairing it with a place that’s cozy and worth staying in, you’d have your customers do the marketing for you. As they say, there’s no better nor more effective means of marketing than word of mouth. So keep your customers happy, and they’ll be talking about your coffee shop and recommend it with friends, relatives, and colleagues. Making sure that you have a coffee shop worth going to is the best step you can take towards not only marketing your coffee shop to new customers but in making loyal ones.
Speaking of loyalty, it won’t hurt for you to give out a free drink, snack, or prize for every 10 or so drinks your customers order from you. A loyalty program is an effective and relatively low-cost way of marketing your coffee shop and encouraging your customers to come back.
Online Presence and Promotions
You have to realize that majority of your customers have smart phones and internet access, and that most of them look up products and services online, and don’t just bump into your restaurant or look up the yellow pages. So create a website for your coffee shop, make it quaint, easy to use, and mobile-friendly. Showcase your menu, promotions, pictures showcasing your coffee and happy servers, and, most importantly, your contact information and location. You should also be able to register your coffee shop in known online maps such as Google Maps, as well as to have an active social media page which features photos of products and your promotions. You can also have online promotions such as giving discounts for customers that “like” and share your social media page or posts, and so on.
Don’t Skimp on Signage
Pavement signs and other outdoor signage can definitely help you attract customers to ordering your Philippine coffee bean brews. Having a well-designed (and well-lit) signage make your coffee shop stand out more, and should be utilized well especially if you’re in a busy area with high traffic, or if your shop is located somewhere that is secluded. If you’re opting for something more classic, you can use chalkboard signs placed on the pavement with your coffee of the day, some witty quote to catch attention, or simply to welcome customers to give a somewhat cozy and personal feel to your coffee shop.
Even if you have high-quality coffee beans and equipment, a good location, and a cozy setup, it would all go to waste if you don’t invest as much effort and finances in marketing your coffee shop. So make sure to try out these promotional and marketing tips so you can keep your coffee shop full and profitable, help keep the city awake and kicking.